Work has officially begun on Salford's new stadium, after 10 years of delays and frustration. The new 15,000-capacity community stadium that will be home to the Salford City Reds took a significant stride forward yesterday with a ground-breaking ceremony at the site at Barton.
After the site is cleared, actual construction of the £26 million stadium is due to start in October, with a delivery date set for December 2011, in time for the 2012 Super League season.
The stadium will have an area designated for standing supporters this partial-standing design is similar to the Halliwell Jones Stadium, home of Warrington Wolves. It is designed with cover on all four sides and is expected to hold around 20,000 supporters
When asked about the collaborative effort that has supported this stadia development Steve Beecroft, Managing Director of Smart Stadia said “A number of agencies and stakeholder organisations have come together to secure the success of this project. Salford City Council has formed a joint venture company with Peel Holdings and pooled their land-holdings to create a single, 70-acre super-site. The Northwest Regional Development Agency (NWDA) is funding the £4m cost of preparing the Barton site for development, and of course the club themselves”.
To optimise revenue generation from this multi-purpose stadium other professional and amateur clubs have been invited to become involved the ensure all year round use of the stadium. Which in turn increases revenue from ticket sales, retail, car parking, advertising, conference & banqueting and venue hire.
Completion of the stadium is hoped to secure Super League licence relating to the quality of stadia. A licence that Castleford, St Helens and Wakefield also require if they are to avoid expulsion from the top tier.
Smart Stadia Ltd provide specialist consultancy on the design and deployment of Smart Cards and NFC technologies in sports stadia, arenas and multi purpose venues. For more information on how we can help your organisation and your customers realise the full benefits of Smart Cards and NFC please see www.smart stadia.com or email us at info@smartstadia.com
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